Date: 2/27/2013
Source: Incapital
Author: Incapital

Incapital to Sponsor the 2013 BIG EAST Men's Basketball Championship

Incapital, a leading underwriter and distributor of fixed income and other financial products, today announced that for the second year in a row, it will be an official sponsor of the 2013 BIG EAST Men's Basketball Championship.

“We have enjoyed supporting this event and are pleased to once again be associated with the championship,” said John Radtke, Chief Executive Officer at Incapital. “The BIG EAST Tournament is typically one of the most exciting and hardest fought tournaments in the country and we are proud to be a part of it.”

 As an official sponsor, Incapital will have a strong presence during the tournament games with branding on both sides of the basket as well as LED signage around the arena.

 “Incapital’s affiliation with the 2013 BIG EAST Championship is an ideal platform to further familiarize financial industry professionals with the strength of the Incapital brand,” said Chris Clews, Executive Director of Marketing at Incapital. “As sports marketing plays a vital role in growing our brand, we feel aligning our name with the Big East tournament fits seamlessly into our overall strategy.”

The 2013 Men’s BIG East Basketball Tournament runs from March 12-16 at Madison Square Garden in New York.  For more information on the 2013 BIG EAST Tournament, visit www.bigeast.org.

This is Incapital’s second year in a row as a sponsor and follows several other sports marketing agreements entered into by the company.